Luciano Mathias · Insula AI
You'll direct AI videos with a cinematic eye — even starting from scratch.
The same pipeline Luciano uses to direct films for Google, Unilever and KFC, broken down lesson by lesson — from script to screen.
One-on-one or group mentoring for your project with Luciano Mathias.
Personalized guidance to direct AI films at a professional level — from concept to delivery, with the vision of someone who signs projects for global brands.
The work
This was made with AI. You'll learn to direct like this.
No loose theory. Every technique in the course lives in these frames — and you'll leave knowing how to recreate them.
Who teaches you
Luciano Mathias
Director and entrepreneur leading one of the country's first AI film studios, with work for global brands and one of the most active voices on the creative use of AI in Brazil.
Directing for global brands
Google as a client; campaign direction for Unilever and KFC
Co-founder of Insula AI
Pioneering AI film studio — Brazil, Mexico, Argentina and the USA
Guest professor PUC-SP
Created and taught the “AI in Practice” course in 2024
International speaker
NFT NYC, Metaverse Carnival (Hong Kong), Blockchain RJ, B8 Connect
Media presence
CNN, CBN, Valor, Estadão, Olhar Digital, BeInCrypto
4+
Countries of operation
2024
Course at PUC-SP
7+
International stages
Who it's for
For those who want to create video with craft — not just push a button.
Creators and content makers
Want to raise the level of their own production and stop sounding amateur.
Marketing and audiovisual professionals
Want to deliver brand video at scale, with studio quality.
Those entering the market
Want to turn the new demand for AI video into real work.
The curriculum
The full pipeline of an AI film.
From the first idea to final delivery, in the order a director actually works.
Fundamentals & prompt direction
- AI basics applied to video
- Smart prompts
- Custom prompts
- Image prompts
Image & aesthetics
- Creating images with AI
- Character consistency
- Realism (Enhancor)
- Art direction and style
Movement & scene
- Animation with VEO3 and Kling
- Animating images
- Special effects
- Realistic scenes
Characters, voice & clones
- Digital clones (HeyGen)
- Clones with Hedra / Hailuo
- Digital influencer
- AI voice
Finishing & delivery
- Editing and assembly
- Video finishing
- Formats that circulate
- Production pipeline
More than 19 practical lessons, lifetime access and continuous updates as new tools reach the market.
Inside the course
More than 19 lessons, step by step, no fluff.
← swipe sideways →
One idea. One prompt. A film ready to sell.
AI films
Start directing today.
Complete course — from zero to production pipeline
Bonus: script and image-prompt agents
Exclusive WhatsApp community + support
Lifetime access with all updates
From R$ 997
R$ 497
in full via Pix or up to 12× by card
Unconditional 7-day guarantee
Frequently asked questions
Do I need experience with AI or video editing?+
No. The course starts from scratch and builds up to advanced techniques. What changes here isn't the entry level — it's the eye with which you learn to direct.
Do I need to pay for the tools?+
Many have a free version to start. When an advanced feature is paid, the course shows the path and free alternatives whenever they exist.
How does access work?+
Lifetime access, at your own pace, on any device, with all future updates included — the field moves fast and the material keeps up.
Is there support?+
Yes — WhatsApp support and a community for exchange among people who are actually producing.
Are the lessons long?+
No. They're objective, 10–15 minutes on average, designed so you can apply them right after watching.
Is there a guarantee?+
7 unconditional days. If it doesn't make sense for you, just request a refund through support or directly on Hotmart.